Digital marketing is the promotion or advertisement of your product, service, or business online or via the Internet. Depending on the business type, goals, or where the business is at in its business lifecycle, the efforts may vary. It is important to work with a marketing team that understands your goals and knows how to create a comprehensive strategy to be able to identify the most profitable channels. Digital marketing consists of many different types of marketing strategies, but the spectrum of services generally consists of website design and development, search engine optimization, pay-per-click advertising, social media marketing, and content marketing strategies like blog writing, video marketing, and email marketing. Even within the above strategies are subsets of the different types of digital marketing. Within search engine optimization consists local search engine optimization, national search engine optimization, link building, and reputation management. Types of pay-per-click advertising include local pay-per-click advertising, national pay-per-click advertising, and Facebook advertising. Social media marketing plays across many different platforms depending on the type of business you are in, but some of the most important networks are Facebook, Twitter, Instagram, TikTok, LinkedIn, Pinterest, and YouTube. Content marketing consists of creating valuable and memorable content to be distributed to customers or those interested in your space. Each of these services plays important roles in a strategy. Your business may need some or all of them depending on many different factors. Digital marketing has shifted the paradigm of marketing from one that uses an outbound approach to one that uses an inbound marketing approach. Customers know what they want and when they want it and they head online to get what they want when they want it. Gone are the days of fishing with a large net in the ocean and here are the days of fishing with sonar radar in a barrel. Inbound marketing helps businesses generate traffic to their website and turn website visitors into paying customers. Digital marketing is one of the most important types of marketing you can do for your business. Not only is it crucial in this digital age, but it also presents the best opportunity for ROI because it is attributable and trackable to identify where leads and sales are coming from on a minute-by-minute basis..

Having a website is not enough these days. The internet has become one of the most competitive spaces and everyone is competing with the mass amounts of traffic and users online. While a website is extremely important and serves as the foundation for your online marketing presence, it is just that, a foundation. Promotion of your website via other digital marketing channels is important to set your business apart and give you every opportunity to attract a new visitors, which will hopefully turn into new customer. Digital marketing is the promotion of your brand and the service you need to battle against competitors that do not only exist locally, but now exist nationally and internationally against your business. With a strong online presence and digital marketing strategy, the opportunity to scale your business successfully is enormous. Digital marketing presents opportunity for exponential business growth and return multiples that are better than any other advertising opportunity.

A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.

Search Engine Optimization (SEO) is the process of enhancing a website's visibility on search engine results pages (SERPs) to attract more organic (non-paid) traffic. It involves various strategies and techniques to ensure that a website is easily discoverable by search engines and ranks higher for relevant keywords.

Search Engine Optimization (SEO) is a crucial component of digital marketing, serving as a powerful tool to enhance a brand’s online presence and attract more traffic to its website. Here are several reasons why SEO is important for marketing: 1. Increased Visibility and Traffic
2. Cost-Effectiveness
3. Builds Credibility and Trust
4. Better User Experience
5. Competitive Advantage
6. Long-Term Results
7. Supports Content Marketing
8. Insights into Customer Behavior